From the C-J via Gawker:
The new Colonel is younger, better defined, a video-age celebrity chef. And he doesn't have to share his space with the letters KFC. He's meant to represent Kentucky Fried Chicken again. His new look is less like your grandfather and more like your cousin.
Anybody remember those animated spots they did with a "hipper" Col. Sanders, featuring the voice of Randy Quaid ("Go, Colonel, it's your birthday")? Didn't think so.