Dennis Publishing may be putting its American titles up for sale.
I gotta give it up for Felix Dennis: He managed to build a successful magazine that catered to a demographic not known for being the most voracious of readers (of course, all the softcore porn didn’t hurt). Still, Maxim is enjoyable, mindless disposable fluff – something to read on airplanes or at the gym. Or at least it was: I haven’t read it since my “research” subscription expired six years ago (thanks, Bashar).
Maxim’s retarded little brother Stuff, on the other hand, is for guys who find the parent periodical too intellectually challenging, while Blender was originally meant to be an American version of the British music magazines I love so much (Q, Uncut) but fell short of the mark, IMHO.
If I had a few million dollars lying around, I might buy Blender. Any investors who want to bankroll my pipe dreams, contact me via this blog.
15 February 2007
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